Regular price £23.99
Sale price £23.99 Regular price
Unit price
· £5 delivery · free over £39· Estimated deliveryEst. 1–3 Nov In stockIn stock
Regular price £23.99
Sale price £23.99 Regular price
Unit price
· £5 delivery · free over £39· Estimated deliveryEst. 1–3 Nov In stockIn stock
Accepted payment methods
  • American Express
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  • Google Pay
  • Mastercard
  • Shop Pay
  • Visa
  • Klarna
  • Bank transfer

Scent at a glance

Full scent profile
  • aromatic
  • ozonic
  • lavender

Top

  • T-Shirt accord
  • Bergamot
  • Mandarin Orange

Heart

  • Violet Leaf
  • Lavender
  • Clary Sage

Base

  • White Leather
  • Tonka Bean
  • Haitian Vetiver

Description

Pepe Jeans London So Bold is a men's eau de parfum created in 2023 by Christophe Raynaud, Jordi Fernández.

It is an aromatic, ozonic and lavender fragrance: T-Shirt accord, Bergamot and Mandarin Orange at the start, Violet Leaf, Lavender and Clary Sage in the heart, and White Leather, Tonka Bean, Haitian Vetiver and Tobacco in the drydown.

This bottle is the 30ml eau de parfum spray.

Delivery & Returns

Delivery
  • United Kingdom:£5.00 (Free from £39)
  • Estimate starts: Order date (GMT)
  • Handling time: 1–2 calendar days
  • Estimated delivery:1–3 Nov
  • Courier: Royal Mail, Evri, or Yodel
Returns
  • Return window: Notify us within 14 days after delivery; then 14 days to send back
  • Condition: 14-day returns — unused and in original packaging . Inspect as in a shop; statutory hygiene exceptions apply — see our refund policy. Keep the retail seal intact: an opened fragrance can only be returned if faulty
  • Return postage: Paid by you (free on faulty items)
  • Faulty items: Full refund or replacement
  • Restocking fees: None
  • Refund processing: Refunds are issued to your original payment method within 10 calendar days after we receive the returned goods or evidence that you sent them back, whichever is earlier. Your payment provider may take additional time to display the credit.

How to Store Your Fragrance

Keep the bottle upright in its box, away from direct sunlight, radiators and bathroom humidity — heat and light break down the top notes first.

After opening, follow the period-after-opening symbol and storage instructions on your bottle.

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Size guide

Discover the fragrance

A closer look at the scent

So Bold · 2023

PerfumerChristophe Raynaud, Jordi Fernández

The fragrance notes

Top notes

The first impression

  • T-Shirt accord
  • Bergamot
  • Mandarin Orange

Heart notes

The character that unfolds

  • Violet Leaf
  • Lavender
  • Clary Sage

Base notes

The lingering finish

  • White Leather
  • Tonka Bean
  • Haitian Vetiver
  • Tobacco

The scent at a glance

  • aromatic · Relative prominence: 100 out of 100
  • ozonic · Relative prominence: 88 out of 100
  • lavender · Relative prominence: 73 out of 100
  • aquatic · Relative prominence: 65 out of 100
  • vanilla · Relative prominence: 34 out of 100
  • green · Relative prominence: 32 out of 100
  • citrus · Relative prominence: 32 out of 100
  • soft spicy · Relative prominence: 31 out of 100

Relative prominence of each scent character, not ingredient percentages.

How the community rates it

Community rating

3.66 / 5

3.661 / 5

118 votes

Overall fragrance opinion

Longevity

3.07 / 5

3.0676 / 5

74 votes

From fleeting to lasting

Projection

2.03 / 4

2.0263 / 4

76 votes

From intimate to room-filling

Fragrance community opinions, separate from our customer reviews. Each score has its own vote count.

When to wear it

Winter 24 votes
Spring 64 votes
Summer 46 votes
Autumn 44 votes
Day 61 votes
Night 34 votes

Community votes for each season and time of day. More than one choice is possible; bars compare vote counts.

Fragrance data: Fragrantica · 30 May 2026 Wear and perception vary with skin, weather and application.

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